TikTok Reboots and Funnels That Actually Convert 🔥

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Hey Nerds! 🎉 Welcome back to The Ad Nerd – your go-to guide for making marketing simple, smart, and fun. This week, we’re diving into TikTok’s comeback, Google’s AI upgrades, and the secret sauce to building a marketing funnel that converts.

Let’s get started!

1. Trending Now 📈 : TikTok is Back in the U.S.

TikTok is back—but with a twist.

• After being offline in the U.S. during a heated regulatory battle, TikTok is back. But its future is uncertain as conversations about sales and stricter regulations continue. Marketers are jumping back in to re-engage audiences while they can.

👉 Catch the details here.

Trump’s meme cryptocurrency goes viral.

• With a $10-billion market cap, it’s a masterclass in viral (and controversial) marketing. Love it or hate it, influencer buzz and digital strategy played a big role.

👉 Read more here.

Google Ads gets an AI upgrade.

• The platform now uses predictive analytics to help small businesses target niche audiences more effectively. Imagine reaching “birthday cake” seekers for your bakery without lifting a finger!

👉 Dive in here.

2. Nerd Tip of the Week 🎯: Build a Simple Marketing Funnel That Converts

Funnels are the backbone of a smart marketing strategy, and the best part? You don’t need a big budget to build one.

Step-by-Step Breakdown:

1️⃣ Awareness (Grab Attention):

Create helpful content that’s easy to share, like blogs or videos.

Example: Selling gardening supplies? Blog about "Top 5 Gardening Tips for Spring."

2️⃣ Consideration (Offer Value):

Get emails by offering freebies—think eBooks, webinars, or discounts.

Example: “Sign up to get our free guide: How to Grow Your Own Herbs at Home.”

3️⃣ Decision (Drive Conversions):

Use strong CTAs, reviews, and time-limited offers to seal the deal.

Example: “Get 15% off today—only for the first 50 buyers!”

4️⃣ Retention (Keep Customers Engaged):

Use loyalty programs, personalized follow-ups, and sneak peeks to build long-term relationships.

Example: “Here’s an exclusive look at our new product lineup—just for you!”

Why It Works?: Funnels guide your audience step by step, turning curiosity into loyalty.

3. Campaign Spotlight 🔎: Nike’s “You Can’t Stop Us” Campaign

Nike’s campaign paired powerful emotional storytelling with clear CTAs driving users to their app and store.

The Lesson: A strong funnel aligns inspiration with actionable steps—don’t just move people, guide them.

4. Nerds' Toolkit 🛠️ : Free & Affordable Must-Haves

1.) Mailchimp – Manage email campaigns like a pro.

• Why It Rocks: Free tier, easy templates, and solid analytics.

• Try it here.

2.) Canva – Create scroll-stopping visuals for any stage.

• Why It Rocks: Free drag-and-drop templates for everything.

• Start here.

5. Marketing Myth Buster 🧠 : “You need a huge budget to create a funnel.”

Nope! Free tools like Mailchimp and Canva let you start small and grow big. The secret? Consistent effort and smart strategy over splurging.

6. Just for Fun 😂 : Why did the marketer break up with the analytics dashboard?

Too many metrics, not enough feelings.

That’s all for this week, Nerds! 🤓

Keep building, experimenting, and having fun with your marketing. Got questions or cool funnel wins to share? Hit reply and let me know—I might feature you next week!

PS: Don’t forget to share The Ad Nerd with a friend who needs some quick marketing magic!

Until next time,